Roadly Privacy Policy
Last updated: 4 October 2026
1. Introduction
Roadly is operated by RoadlyApp LTD, trading as Roadly.
Roadly respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you use:
- The Roadly website
- The Roadly web application
- The Roadly progressive web application (PWA)
- Roadly accounts
- Road-trip planning tools
- Pre-planned road trips
- Custom trip creation
- Automated trip planning
- Maps and navigation features
- Other services provided by Roadly
For the purposes of applicable UK data protection law, RoadlyApp LTD is responsible for the personal information processed through Roadly where it acts as the data controller.
2. Who We Are
Roadly is operated by:
RoadlyApp LTD
Trading as:
Roadly
Website:
roadlyapp.co.uk
If you have questions about this Privacy Policy, your personal information or your privacy rights, please use the contact or privacy options provided through the Roadly website or application.
3. Information We May Collect
The personal information we collect depends on how you use Roadly.
We may collect the following categories of information.
Account Information
If you create a Roadly account, we may collect:
- Name
- Email address
- Username
- Account identifier
- Login information
- Account preferences
- Account creation date
- Account activity
Passwords should be stored securely using appropriate authentication and security systems and should not be accessible to Roadly as plain text.
Trip and Travel Information
When you create, customise or save a road trip, we may process information including:
- Trip destinations
- Starting locations
- End locations
- Stops
- Travel dates
- Trip duration
- Saved itineraries
- Routes
- Accommodation preferences
- Vehicle type
- Campervan or motorhome preferences
- Activity preferences
- Travel interests
- Travelling party preferences
- Family-friendly preferences
- Pet-friendly preferences
This information is used to provide and personalise Roadly's trip-planning features.
Location Information
Roadly may use location information where required for features such as:
- Determining your starting location
- Finding nearby places
- Creating routes
- Displaying points of interest
- Showing nearby accommodation
- Showing campsites
- Providing relevant trip recommendations
Depending on your device and permissions, this may include approximate or precise location information.
Roadly should only access device location where permission has been provided where required.
You can normally control location permissions through your browser or device settings.
Disabling location access may affect some Roadly functionality.
Information You Enter Into Roadly
We may process information that you voluntarily provide when using the Service, including:
- Search queries
- Trip requests
- Customisation requests
- Notes
- Travel preferences
- Feedback
- Reviews
- Support requests
- Other information submitted through Roadly
Please avoid entering unnecessary sensitive personal information into Roadly trip-planning tools.
Technical Information
When you use Roadly, certain technical information may be collected automatically.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Screen size
- Language
- Approximate location derived from IP address
- Pages viewed
- Features used
- Session information
- Referral source
- Dates and times of visits
- Error information
- Performance information
This information may be used to operate, secure, analyse and improve Roadly.
4. How We Use Your Information
Roadly may use personal information to:
- Create and manage user accounts
- Authenticate users
- Save road trips
- Generate road-trip itineraries
- Personalise recommendations
- Generate routes
- Display maps
- Recommend destinations
- Recommend points of interest
- Provide accommodation information
- Provide campsite and campervan information
- Remember user preferences
- Provide automated trip planning
- Improve Roadly
- Analyse how Roadly is used
- Detect and prevent fraud or misuse
- Maintain security
- Diagnose technical problems
- Respond to enquiries and support requests
- Comply with legal obligations
- Communicate important changes to the Service
We will not use personal information for purposes that are incompatible with the purpose for which it was collected unless permitted by law.
5. Our Lawful Bases for Processing
UK data protection law requires Roadly to have a lawful basis when processing personal information.
Depending on the circumstances, we may rely on the following lawful bases.
Contract
We may process information where it is necessary to provide a Roadly service that you have requested.
Examples include:
- Creating your account
- Saving your trips
- Generating an itinerary
- Providing customised trip functionality
- Delivering paid Roadly features where applicable
Legitimate Interests
We may process certain information where it is necessary for Roadly's legitimate business interests and those interests are not overridden by your rights and interests.
These interests may include:
- Improving Roadly
- Understanding how the Service is used
- Maintaining security
- Preventing fraud
- Fixing technical issues
- Developing new functionality
Consent
Where required, we may rely on your consent.
Examples may include:
- Non-essential cookies
- Certain analytics technologies
- Location access
- Marketing communications
Where processing is based on consent, you can withdraw your consent where applicable.
Legal Obligation
We may process information where necessary to comply with a legal or regulatory obligation.
6. Automated Trip Planning
Roadly may use automated technologies to help generate:
- Itineraries
- Destination suggestions
- Route ideas
- Activity recommendations
- Trip descriptions
- Suggested stops
- Travel recommendations
Information you submit to an automated planning feature may be processed to generate the requested result.
Where third-party technology is used to provide these features, relevant information may need to be transmitted to that service provider.
Roadly should take reasonable steps to minimise the amount of personal information sent to third-party systems.
Users should avoid submitting unnecessary sensitive personal information into trip-planning prompts.
Roadly does not intend to use automated decision-making that produces legal or similarly significant effects on users unless users are specifically informed otherwise.
7. Maps, Routes and Location Services
Roadly uses mapping and location technology to provide features such as:
- Interactive maps
- Road routes
- Driving directions
- Geocoding
- Destination searches
- Points of interest
- Nearby places
These services may be provided partly by third-party mapping providers.
When these services are used, information such as:
- Location
- IP address
- Search location
- Route request
- Device information
may be processed by the relevant provider.
Third-party mapping providers process information in accordance with their own privacy policies where they act independently.
8. Third-Party Links and Booking Services
Roadly may provide links to external services including:
- Accommodation booking platforms
- Campsite services
- Ferry operators
- Navigation services
- Attractions
- Restaurants
- Vehicle hire providers
- Travel services
When you select an external link, you may leave Roadly and visit another company's website or application.
Roadly does not control how independent third parties collect and process information once you leave Roadly.
You should review the privacy policy of the relevant provider before providing personal information.
9. Affiliate Links
Some links within Roadly may be affiliate links.
When you follow an affiliate link, information may be recorded so that the relevant provider can identify that the referral originated from Roadly.
This may involve:
- Cookies
- Referral identifiers
- Click information
- Transaction identifiers
Roadly may receive commission if a user completes a qualifying booking or purchase through an affiliate link.
The third-party provider's own privacy policy applies to information processed on its platform.
10. Cookies and Similar Technologies
Roadly may use cookies and similar technologies.
These may include:
Essential Cookies
These are required for Roadly to function properly.
They may be used for:
- Authentication
- Account security
- Maintaining user sessions
- Remembering essential settings
- Preventing fraud
- Operating core website functionality
Functional Cookies
These may remember choices such as:
- Language
- Display preferences
- Trip preferences
Analytics Cookies
Where enabled, analytics technologies may help us understand:
- How many people use Roadly
- Which features are popular
- How users navigate the Service
- Where errors occur
- How the Service can be improved
Advertising or Affiliate Technologies
Where used, these may help measure referrals, affiliate activity or advertising performance.
Where consent is legally required, Roadly will not place non-essential cookies or similar technologies until the user has provided the required consent.
Users should be able to change applicable cookie preferences through Roadly's cookie settings.
11. Analytics
Roadly may use analytics services to understand how people interact with the Service.
Analytics information may include:
- Pages visited
- Features used
- Session duration
- Device information
- Approximate location
- Referral information
- Technical performance information
We use this information to understand usage, identify problems and improve Roadly.
Where legally required, analytics technologies will only be activated after appropriate consent.
12. Marketing Communications
Roadly may offer users the ability to receive:
- Product updates
- New road-trip announcements
- Travel inspiration
- Offers
- Roadly news
- Promotional communications
Where consent is required, we will only send such marketing after obtaining the necessary permission.
Users can unsubscribe from marketing communications at any time using the unsubscribe option provided with the communication or through any available Roadly account settings.
Service messages that are necessary for account operation or security may still be sent even if marketing communications have been disabled.
13. Who We May Share Information With
Roadly may share personal information with trusted service providers where reasonably necessary to operate the Service.
These categories may include:
- Website hosting providers
- Cloud infrastructure providers
- Database providers
- Authentication providers
- Mapping providers
- Geocoding providers
- Technology providers
- Analytics providers
- Payment processors
- Email or communication providers
- Security providers
- Technical support providers
These providers should only receive information necessary for the relevant service.
Where appropriate, organisations processing information on Roadly's behalf are required to protect that information and process it in accordance with applicable data protection requirements.
14. Legal Disclosures
Roadly may disclose information where reasonably necessary to:
- Comply with the law
- Respond to a lawful request from a court, regulator or authority
- Protect Roadly's legal rights
- Investigate suspected fraud
- Prevent misuse
- Protect users
- Address security incidents
We do not sell personal information simply because someone offers to purchase user data.
15. International Data Transfers
Some of the technology providers used by Roadly may process information outside the United Kingdom.
Where personal information is transferred internationally, Roadly will take appropriate steps where required to ensure that the transfer complies with applicable UK data protection law.
Depending on the circumstances, these protections may include:
- UK adequacy regulations
- Approved contractual safeguards
- The UK International Data Transfer Agreement
- The UK Addendum to approved standard contractual clauses
- Other legally recognised transfer mechanisms
The exact mechanism will depend on the provider and destination involved.
16. How Long We Keep Information
Roadly will not retain personal information for longer than reasonably necessary for the purpose for which it was collected, subject to applicable legal, regulatory, security and operational requirements.
Different categories of information may be retained for different periods.
Factors considered may include:
- Whether your account remains active
- Whether information is needed to provide a saved trip
- Legal requirements
- Fraud prevention
- Security requirements
- Dispute resolution
- Financial or accounting obligations
- Whether information has been anonymised
When personal information is no longer required, it may be deleted, securely destroyed or anonymised.
17. Account Deletion
Where account deletion functionality is available, users may request deletion of their Roadly account through their account settings or the contact options provided through Roadly.
Deleting an account may result in the deletion of:
- Saved trips
- Saved preferences
- Account information
- Other associated account content
Some information may need to be retained after account deletion where required by law or reasonably necessary for matters such as:
- Fraud prevention
- Security
- Accounting
- Legal claims
- Regulatory requirements
Information that has been irreversibly anonymised may also be retained because it no longer identifies an individual.
18. Security
Roadly takes reasonable technical and organisational measures intended to protect personal information.
These may include:
- Secure authentication
- Access controls
- Encryption where appropriate
- Secure hosting
- Database security
- Software updates
- Monitoring
- Backup procedures
- Restrictions on access to personal information
However, no internet-based service can guarantee absolute security.
Users are responsible for keeping their Roadly account credentials secure.
You should not share your password with other people.
19. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights including:
Right of Access
You may have the right to request a copy of personal information Roadly holds about you.
Right to Rectification
You may ask us to correct inaccurate or incomplete personal information.
Right to Erasure
In certain circumstances, you may ask us to delete your personal information.
This is sometimes referred to as the "right to be forgotten".
Right to Restrict Processing
In certain circumstances, you may ask us to restrict how your information is processed.
Right to Data Portability
Where applicable, you may have the right to receive certain information in a structured, commonly used and machine-readable format.
Right to Object
You may have the right to object to certain processing, particularly where processing is based on legitimate interests or used for direct marketing.
Rights Relating to Consent
Where we rely on consent, you may withdraw that consent.
Withdrawal does not make processing carried out before withdrawal unlawful.
Rights Relating to Automated Decision-Making
Where applicable, you may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.
Not every right applies in every circumstance.
20. Exercising Your Rights
You can submit a privacy or data protection request using the contact functionality provided through Roadly.
We may need to verify your identity before providing information or making certain account changes.
This helps protect personal information from being disclosed to an unauthorised person.
Roadly will respond to valid data protection requests within the timescales required by applicable law.
21. Complaints
If you are unhappy with how Roadly handles your personal information, please contact Roadly first so that we have the opportunity to investigate.
You also have the right to raise a concern with the UK's data protection regulator:
Information Commissioner's Office (ICO)
Information about making a complaint is available through the ICO website.
22. Children's Privacy
Roadly is primarily intended for adults planning travel.
People under the age required to independently create a Roadly account should use the Service only with appropriate parental or guardian involvement.
Roadly does not knowingly seek to collect unnecessary personal information about children.
Parents or guardians who believe a child has provided personal information to Roadly inappropriately should contact Roadly using the website's contact functionality.
23. Sensitive Personal Information
Roadly does not require users to provide sensitive personal information in order to plan an ordinary road trip.
Users should avoid unnecessarily entering information relating to matters such as:
- Health conditions
- Religious beliefs
- Political opinions
- Sexual orientation
- Biometric information
- Other highly sensitive personal information
If Roadly introduces functionality that specifically requires sensitive information in the future, appropriate privacy information and safeguards will be provided.
24. Social Media and External Platforms
Roadly may maintain profiles on social media and other external platforms.
If you interact with Roadly through one of these services, the platform may process information in accordance with its own privacy policy.
Roadly does not control the privacy practices of independent social media platforms.
25. Changes to This Privacy Policy
Roadly may update this Privacy Policy from time to time.
Changes may be made because of:
- New Roadly features
- Changes to technology
- Changes to third-party services
- Changes to data protection law
- Changes to how Roadly processes information
The latest version will be displayed on the Roadly website with the current "Last updated" date.
Where a material change significantly affects how personal information is processed, Roadly will provide additional notice where required.
26. Third-Party Privacy Policies
Services connected to or linked from Roadly may have their own privacy policies.
Users should review the relevant provider's privacy information when using third-party services.
Roadly's Privacy Policy applies to personal information for which RoadlyApp LTD is responsible and does not replace the privacy policies of independent third-party organisations.
27. Contacting Roadly About Privacy
Questions, requests or concerns about privacy or personal information can be submitted using the contact options available through the Roadly website or application.
RoadlyApp LTD will handle privacy requests in accordance with applicable data protection law.
By using Roadly, you acknowledge that you have been provided with this Privacy Policy explaining how personal information may be processed when using the Service.